Teenage Engineering launching “artist fellowship” programme for Black and POC artists

Starting with Underground Resistance, Suzi Analogue, VoltageCtrlR and Baseck.

Swedish audio tech company Teenage Engineering is launching a new “artist fellowship” revenue initiative to support Black and POC artists working in the music industry.

Described to The New York Times as an “artist fellowship”, the initiative will see Teenage Engineering paying a minimum of 15% of sales revenue to four acts when customers from America use special links to access their website.

The scheme will begin on the 1st September 2020, and will support Underground Resistance, Suzi Analogue, VoltageCtrlR and Baseck.

While the specific terms weren’t shared, Teenage Engineering’s Chief Brand Officer Emmy Parker told The New York Times that artist support “could be anywhere from $100,000 a year to, in some cases, close to a million dollars a year.”

“This will allow us to make a shift in the economic model immediately.”