This new record label is pushing coloured vinyl to the limit

Hand poured, hand pressed experiments in colour.

It’s common knowledge that operating a pressing plant in 2015 means working round-the-clock. With overdriven machinery and workers there’s usually little time to explore new techniques, but at Cleveland’s Gotta Groove Records plant experimentation is encouraged.

Heather Gmucs and Sarah Barker, two employees at the plant, have been playing around with colour and exploring the limits of pressed vinyl as a visual medium. They’ve mastered industry standards like splatter and half-and-half records, and are now looking to push the boundaries of coloured vinyl.

“What if I mix this color and that color, what if I don’t heat this material at all, what if I could make this record a different color on each side… No one at GGR has ever done anything like this before so that’s why I think Vince [founder of GGR] wants to push the limits,” explained Gmucs in an interview with Dangerous Minds.

Contrary to popular opinion, Gmucs believes coloured vinyl delivers better sound. “Chemically, the color formulas are better, allowing for better flow in the plates which equals better sound quality in the product”.

The pair have created an Instagram home for their vinyl experiments. They intend to launch a record label exclusively dedicated to custom colour vinyl pressings and visual art. [via Dangerous Minds]

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A photo posted by Wax Mage Records (@waxmagerecords) on Aug 5, 2015 at 10:02am PDT

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A photo posted by Wax Mage Records (@waxmagerecords) on Jul 28, 2015 at 10:09am PDT

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A photo posted by Wax Mage Records (@waxmagerecords) on Aug 4, 2015 at 12:09pm PDT

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A photo posted by Wax Mage Records (@waxmagerecords) on Jul 24, 2015 at 7:28am PDT

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A photo posted by Wax Mage Records (@waxmagerecords) on Jul 20, 2015 at 7:36am PDT

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A photo posted by Wax Mage Records (@waxmagerecords) on Jul 18, 2015 at 11:53am PDT

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A photo posted by Wax Mage Records (@waxmagerecords) on Jul 17, 2015 at 6:03am PDT

#tbt some customs @delagypsy made bottom two are A/B of same record #customrecords #gottagrooverecords #colorvinyl #madeincle #vinyl #wax #recycledmaterial #records

A photo posted by Wax Mage Records (@waxmagerecords) on Jul 16, 2015 at 3:09pm PDT

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A photo posted by Wax Mage Records (@waxmagerecords) on Jul 14, 2015 at 9:58pm PDT

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A photo posted by Wax Mage Records (@waxmagerecords) on Jul 15, 2015 at 9:22am PDT

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A photo posted by Wax Mage Records (@waxmagerecords) on Jul 14, 2015 at 9:58pm PDT

I didn’t know this would link to my Facebook, oops! Anyway, here’s one from today. 7/14/2015 – Sarah #vinyl #records #coloredvinyl #coloredrecords #customvinyl #customrecords #gottagrooverecords #cleveland #handpressed #handpoured #waxmagerecords #sky #blue #halfandhalf #color #instavinyl #vinylporn #vinyladay #vinyloftheday

A photo posted by Wax Mage Records (@waxmagerecords) on Jul 14, 2015 at 7:40pm PDT

Reminds me of pizza 😍🍕 – Sarah #gottagrooverecords #vinyl #vinylporn #vinylrecords #customrecords #customvinyl #records #handpressed #handpoured #handmade #cleveland #waxmagerecords #art #instavinyl #coloredvinyl #coloredrecords #splatter #pizza #deepdream

A photo posted by Wax Mage Records (@waxmagerecords) on Jul 15, 2015 at 7:03am PDT

Can’t get enough coloured vinyl? Feast your eyes on this online archive of multi-coloured vinyl.